AMD finds brown love

Special packaging promises return to success for AMD, reports Regina Resignation

Despite originally claiming its Black Edition was a one-off, AMD looks set to be releasing a whole slew of special versions of its processors. First off the blocks will be the mysterious Brown Edition. Although details are still scarce, shocking reports have been emerging that this could be an early example of AMD’s much-vaunted Jazz Fusion technology.


According to industry rumour site Crudzaroony.com, the new Brown Edition could be the first product to blend technology from both AMD and ATi. AMD’s forthcoming Benedorm CPU core would be mixed together with ATi’s next generation Costa Del Sol graphics, for unbeatable performance in every area. ‘Brown colour is dead giveaway!’ claimed Crudzaroony’s Frodo Abramovich. ‘Original Jazz Fusion presentation had brown background!’

However, AMD has officially denied the rumour, describing it as ‘complete arse’.

‘We just liked the colour. AMD is green and ATI is red – mix them together and you get brown! So it shows how well mixed AMD and ATI are now,’ explained AMD’s PR colourist Julia Rembrandt. ‘Brown is the new black, and it also commemorates the departure of Dave Orton and Henri Richard, to whom the Brown Edition is dedicated. Oh, and there’s Gordon Brown as well. People seem to like him, and they are more likely to buy our processors in a nice brown box.’

If the Brown Edition is as successful as the Black Edition is shaping up to be, AMD is planning a Pink Edition, and a Paisley Edition could well be on the roadmap as well. Intel is rumoured to be considering tartan packaging for its next Core 2 Extreme.